Using Bitly Link Shortener For Your Business Website Can Be A Bad Idea

 

Bitly link shortener is one of most widely used url shortener by many people especially business owners to shorten their website link.

Usually people are using it so that they can easily post a shortened version of the website link on social medias.

If you’re already using Bitly link shortener or planning to use it to create short link for your business website link, especially if E-Commerce type, I have a bad news for you today.

Your competitors can easily know the important stats of your link with just a very minor tweak.

In other words, the analytics data of your link is being exposed publicly and can be accessed by anyone else.

By just adding a “+” sign after a Bitly link (for example https://bitly.com/2q9MAWm+), information such as the original source link, the total clicks it is getting, the referrer traffic it is getting and the location of the traffic are now visible to the public.

 

If you’re running an E-Commerce business and you’re using a Bitly link for your products, your competitors can easily know your hot selling products with the traffic details and then start selling the same item using the same traffic channel as you.

Even if you’re using Bitly link on a simple website page that is not E-Commerce, your competitors can still copy your hot traffic channel and use it for their own sites.

Can you imagine how much harm it can do to your business?

Surely you don’t want your competitors to come and steal your winning products and traffic information.

So it’s wise to protect your business from heartless competitors with a better solution to create short link.

 

Using Reputable Link Shortener

 

Instead of using the regular Bitly link shortener, you can use a more reputable service such as Tiny.ie which I found recently.

It would give you a peace of mind because now the data analytics of your shortened link would not be exposed publicly anymore.

Only you yourself can see these important data.

You’re no longer have to worry that your competitors would know your hot selling products or your traffic channels.

Apart from just being a link shortener only, Tiny.ie also has other many cool features…

that would BENEFITS your business further.

 

i) Branded Link

 

When you create short link with other providers, usually it would start with the provider’s domain name in it.

Actually it doesn’t look professional for your business and can turn away a lot of people.

However, Tiny.ie gives you the privilege to have your own brand domain name in the shortened link.

This would give your shortened link more credibility as it is showing your own business name and thus generates more clicks.

 

ii) A/B Split Testing

 

This is an important part you should have in your shortened link if you wish to generate higher conversion.

With A/B split testing, you can direct the same shortened link to more than 1 destination link.

This allows you to see which of your destination link is giving you the best conversion and Return-On-Investment (ROI).

If you’re using running advertisement, having A/B split testing would save you a lot of marketing dollars.

Because you can stop driving traffic to those destination links having lesser conversion.

Tiny.ie does have this capability to help you run A/B split testing with ease.

 

iii) Retargeting Pixel

 

The shortened link created with other providers doesn’t allow putting retargeting pixel in it.

This can be a big waste of traffic when your driving your traffic to these link with destination is not your own website.

Because without retargeting pixel, you can’t reach back those visitors who have clicked the link.

But with Tiny.ie, it has the function whereby you can put your retargeting pixel easily into the shortened link.

Now you can reach back those who have clicked on the link with new offers, latest news and special deals through retargeting ads.

 

iv) Custom Call-To-Action

 

Another powerful function by Tiny.ie is you can embed a custom call-to-action popup into your shortened link.

It is unlikely you can find it in other providers.

With with function,  you have an opportunity to drive the visitors of your shortened link to a second website.

This is very useful let’s say your shortened link destination is a content-driven website, then you can create a call-to-action popup.

Which allows the visitors of the link to visit your sales page/product page to boost sales.

 

v) 404 Error Monitoring

 

Sometimes you may not be aware that the destination of your shortened link is having 404 error.

This caused your visitors ended up in a 404 error page when they click on your link.

Thus, you can lose a lot of potential sales because of this error.

Tiny.ie is going to have around the clock active monitoring of your link for 404 error.

If it detects the problem, Tiny.ie would notify you instantly so that you can modify your destination link without altering your shared short link.

 

Above are some of the benefits by using Tiny.ie. There are actually more than 10 benefits you can get with Tiny.ie and you can see the full lists in its official homepage.

The good news is you can have a free trial now and enjoy these benefits for your business.