10 Ways How To Use WordPress To Build A Profitable Business
WordPress is one of the most powerful Content Management System (CMS) you could probably find on planet earth. It allows anyone to build a professional looking website without having the programming or coding knowledge ever.
It’s super flexible as well because you can choose the layout of the website you want by choosing the correct theme and you’re able to customize it further for adding extra sections or removing unwanted sections.
With an extensive collection of WordPress themes available in the market – both free and paid…
…you’d definitely able to find one that suit your own taste.
For free theme, you can easily find it under “Themes” in “Appearance” of your WordPress dashboard.
If you want a more premium feel or support which not available in the free version, you can always opt for paid themes in ThemeForest.
When it comes to functionality, you can totally carefree as there are limitless of ready-made WordPress plugins available…
…All you need is to install the plugin for the specific function and you’re ready to go.
The best part of WordPress is you’re able to get it free-of-charge from most web hosting company.
You’ll just need to pay for the web hosting service only.
Since WordPress is so powerful, have you ever wonder how to use WordPress to build a profitable business out of it?
Good news to you…
…I’m going to reveal today 10 different ways where you can leverage on WordPress platform to build profit-making business.
Ready to learn?
Great…Let’s dive in right now…
1) Product Review
You can use WordPress to build a review site which you can showcase the products you’ve personally used or tested before.
You’ll need to give your honest review for each of the product you’re reviewing.
Place the product purchase link or referral link within the product review page where your readers can click and buy if they’re interested after reading your post.
Pros and cons should be part of the equation as you don’t want to be too extreme on the good side only…
…So you’d gain the trust from your readers.
If your website lack of trust element, mostly likely people would not buy from you.
2) Google Adsense
This might not be the first time you have heard about this but you may want to consider this model as how to use WordPress to generate business income.
It is simple enough that everyone can do it easily…
You’d just need to allow Google to place its ads banner on your website.
You’re merely renting out some space within your website to Google and it’ll pay you the money as an exchange.
How cool is that?
Google going to reward you based on 2 pricing mechanism – CPM or CPC.
For CPM, you’ll earn the revenue when the ads is served in your website whenever there are visitors browsing the page.
While for CPC, you’ll get the reward only when there is people clicking on the ads served in your website.
This business model works great if you’re having a high traffic website.
You can register a Google Adsense account for free here.
3) E-Commerce
This option allows you to sell your products online.
Your E-Commerce website built from WordPress is going to be the “virtual” shop for customers to buy anytime they want from the comfort of their home.
It’s possible to have this level of automation simply by using WooCommerce plugin and integrate it with payment gateway such as Paypal for payment collection.
See how you can run a hands-free business?
It would operate by itself from the point customer browsing through your products until the payment stage with minimal intervention from you.
4) Make A Blog
Needless to say, this is probably the most common method of how to use WordPress to build a business…
…which has been leveraged on by many people already.
What make blogging so famous lies beneath its potentials.
Create a blog helps to build your authority and demonstrates your expertise in a specific field.
This is turn allows you to have the trust from the readers and recommend good products that would benefit them.
How to make a blog?
First, think of a niche you want to go into – It must be a topic that you’re truly good at and passionate about…
…For example, it could be traveling, health, fitness or any other idea. The sky is your limit.
Stick with the topic and then all you have to do is come up with regular posts to furnish your blog site so your readers would stay connected with you.
5) Dropshipping
Having the urge to start an E-Commerce business but no inventory or no money to invest in inventory?
Well, don’t lose heart yet because I have good solution for you on this.
It is called the dropshipping business model…
…where you don’t need to keep any inventory upfront before you can start your online selling journey.
I called it a stock “post-paid” method.
When there is customer buying a product from you, only then you would purchase the item from your supplier…
…and the item would be delivered to your customer doorstep directly from the supplier’s warehouse.
The cool things about this are you don’t have risk any money on stocking inventory, save both time and energy on packing and delivering the product.
All you need is find the suppliers that willing do dropshipping.
Since you are my valuable reader, I’m going to drop a golden nugget that would help you reduce your effort even further.
By using the Alidropship plugin, you can now have your WordPress website imports the products information directly from the dropshipping supplier website effortlessly.
You’re then able to set your own sweet selling price.
6) Affiliate Marketing
In this model, you would get paid in commission for every sales you referred to the product vendor.
When you registered as an affiliate, you’d be given an unique link and sometimes together with banner.
You can then place this link within your web contents and banner at the side of your website.
When there is people going to the product sales page and make purchase from your affiliate link, you’ll be rewarded with commission.
There are 2 types affiliate marketing you can do – physical product or digital product.
For physical product, the one possible for you to go is Amazon Associates programme.
While for digital product, the most famous one would be Clickbank.
7) Print On Demand (POD)
You’ve probably seen before people wearing funny images or nice wording on their T-Shirt.
Imagine this, if you could have put down your own ideas and designs on the T-Shirt and sell them on your own website.
Well, you’re able to do it actually – All thanks to the existence of Print On Demand or better known as POD in short.
You just need have your design ready and upload it to the Print On Demand platform.
When there is customer buying the shirt, the supplier would begin to print out the design you’ve provided on the shirt and ship it to your customer on behalf of you.
For WordPress, there is a special plugin called Printify to help you run your website for this purpose.
It’s going be a great feeling when you can make profit while at the same time people are wearing your creative works.
8) Membership Site
This one can be really lucrative in terms of profit margin for each sales made compared to other methods how to use WordPress to build a business.
If you have a specialized skillset, you can actually recording down in a exclusive video series teaching people how to master your skill.
Your course would be accessible only to people who have pay money to join your membership site.
You can choose to charge the price either one-time fee for people to become the lifetime member of your course or recurring fees so people only remains as member when they paid up-to-date.
Many people have tried to turn WordPress into a membership site but in the past it’s been quite tricky.
However, today you’re not going to be in that situation because this solution WishList Member would do an excellent job for this purpose.
9) Email List Building
Email is one of the most valuable assets you can have in your business.
So, if you want to build a long-term sustainable income, you must give email list building a high consideration.
It’s all about building a loyal email subscribers that are eager to hear the latest updates from you.
When your list is big enough, you can introduce good product recommendation to them.
You might be asking how do “I Build Email List”?
This is how you should do it – Provide a free gift such as ebook or video training so people can get it by subscribing to your email list.
You’ll be needing a landing page where it would serve as a place for people to see the overview of your free gift and for them to subscribe.
You can turn your regular WordPress site into high converting landing pages by using OptimizePress.
While for storing your email database and running marketing effort, you can use SendLane.
10) Local Business
Last but not least, this is something you can build out from WordPress site.
If you have a specialized skill, let’s say graphic design, website design, video editing, online marketing or anything that has demand from your local market, why don’t you turn that into a business?
You can use WordPress to create a professional website…
…that outlines everything about the service you’re providing and how to contact you.
When visitors to your website has interest into what you’re offering, they can then contact you for more details or even for appointment.
You’ve learnt 10 different ways how to use WordPress to create a business, let’s drop a comment below which one is your preference?
Thanks for giving in-depth blog post on how to build business using WordPress. This is really eye-opening.
Great to hear you like the post. Thanks for commenting
Using WordPress to build a business out of it is very cool. My choose would dropshipping because I think it is easy for beginner plus offering a big long term business.
Hello Rachel. Great to hear that. Wishing you success in your endeavour 🙂
WordPress is instead a great platform that has many functionality.
Thanks. Helena for giving your comments 🙂