7 Reasons You Can’t Ignore Instagram Marketing Anymore (Starting 2018)

Instagram Marketing is one of the best social media marketing channels after Facebook…

BUT often overlook by many marketers and business owners all these while.

And this platform has been less talked about as well.

It can be totally understand…

Majority have been focusing on Facebook Marketing for the past few years due to its huge billion users database and simple enough to kick start with…

But Here’s The Kicker

Things started to change now.

Not sure if you’re aware of this: Facebook has made a really big announcement in the early of year 2018 that gave lots of business owners and companies a BIG SHOCK.

It’s founder Mark Zuckerberg has announced that Facebook platform is going to show its users more of the posts from their friends and family in their news feed…

but display less from businesses, brands and media.

In other words, those who want to get organic traffic from the posts in Facebook Page, can forget about the intention because it’s not going to get the visibility as it used to be…

…regardless if there are few hundred thousands of fans in the page.

With this big Facebook’s new feed algorithm changes, more business owners are going to jump in using Facebook Paid Advertising to push for their post visibility.

How Does It Affect You?

There is going to have much tougher competitions to catch the attention of Facebook users through Faceboook Ads…

And also you’ll need to competing for the Facebook limited ads space inventory – The Ads Cost is going to increase due to the limited supply but higher demand reason.

So it’s time to look for additional great sources of social media traffic to power up your business.

Instagram Marketing is going to be the perfect fit for this purpose.

Don’t get me wrong…Facebook Ads is still a good place to get customers.

But, “1” is a dangerous number in business. You should have more than one platforms to get customers.

After all, Instagram is still an underutilized marketing platform in business world at this moment of time and this gives you a competitive advantage.

Those who jumped in early before everyone does would get the lion share of the pie.

Reasons Why Instagram Marketing Is So Powerful

#1: High Organic Reach

Although Instagram is bought over by Facebook back in year 2012, Facebook not yet really pushing too hard emphasize on Instagram ads…

…as it places much of the focus for advertising on its main core platform at the moment.

It’s a good news to you because it simple means the organic reach of your post to your followers in Instagram would still get decent high amount of traffic.

But good things don’t last forever…

Facebook might going to push for using ads inside Instagram to have greater post reach sooner or later…

…and when that happens, this giant social media company would start decreasing organic reach significantly to encourage people to use ads.

#2: Extra Traffic From Hashtag

Hashtag is one of the most powerful features you can leverage on inside Instagram…

…for you to get more free traffic to your account and posts.

Not just more visibility, but also attracting pretty highly targeted traffic.

Each hashtag corresponds to a specific interest or market.

So you could attract the right audience to your business by using the correct hashtags for Instagram Marketing purpose.

The recommended number of hashtags you should use in each post is around 8 and don’t overdo it because it might looks too spammy.

You could head over to site like Top-Hashtags site to look for most popular and trending hashtags that you could use for your post.

#3: High Engagement

Compared to other social media platforms available in the market right now, Instagram is having a high amount of engagement for the post you upload…

…even without any ads running.

The engagements come in the form such liking and commenting your post.

This indicates people are really looking at you stuff and your postings does get acknowledgement from them.

With higher engagement means you could get attention more easily for your products and business.

#4: Instagram Story That Attracts Attention

If you know how to use this special asset inside Instagram, you’re good to grab a lot attention.

Seriously A LOT…

This a feature similar to Snapchat where you can post photos and videos but they are only visible for a good 24 hours only.

After 24 hours, people can’t see your them anymore.

This time limitation is fact giving you an advantage…

As the posts in Instagram Story don’t last long, this create urgency for people to check them out immediately.

Is it cool?

ABSOLUTELY!

People want to see what you have for them.

#5: Leverage On Influencer Marketing

This is the under-tapped lucrative goldmine you can leverage on to run your Instagram Marketing.

Traditionally, influencer marketing can easily cost somewhere ranging from few hundred thousand to million of dollars.

But that’s not the case when it comes to Instagram platform.

You’re able to find a lot of influential people from different niches inside Instagram…

…the best part is you can engage them to make shoutouts for your business in their Instagram posts with as little as less than $100 per shoutout.

An influencer is a person that has huge number of followers and has the ability to influence them over the buying decision.

When the influencer of your business niche is recommending your products, his/her fans are more likely to make the purchase.

#6: Supercharge With Instagram Ads

While you still able to get organic traffic from Instagram, it doesn’t mean you should just stop there…

Why just leaving out more traffic when you can grab them, right?

This is where Instagram Ads comes into the role.

It helps you to reach even more people that you don’t have the chance with free traffic.

You can create a super targeted audiences that you want to reach based the key criteria such interest, location, age group.

Your audiences not only going to see your post but some of them might end up following your Instagram account too.

The post has now wider reach and at the same time the number of your followers would build up too in the process.

And the good news is the cost would be relatively cheap as not too much marketers using yet.

How awesome is that?

It’s definitely a brilliant way of running Instagram Marketing.

#7: Ability To Sync With Facebook

When you make a post to Instagram, you can actually share it to Facebook as well…

…without having to do the manual job in 2 different platforms.

You can save a lot of time and effort plus gaining some extra traffic from Facebook.

So you’re in fact kill 2 birds with 1 stone.

Wouldn’t it be nice if you can save yourself from doing the boring task and spend the time on other things!!!

Although Instagram Marketing Is Awesome, But It Is Not Without Any Challenges

Instagram Marketing is definitely 1 of the social media platform you can’t afford not to use if you’re serious to scale up your business.

However, it does have its own drawbacks.

Don’t be discouraged by these small challenges…

Because here’s the good news…

I’m going to reveal those Instagram Marketing flaws and the ninja hacks you can use to overcome them.

Let’s Dive In The Ninja Hacks…

Flaw #1: Website Links Posted On Instagram Post Not Clickable

This is one of biggest challenges faced by all marketers on this powerful platform.

Solution

You can easily counter back this weakness by putting your website link on your bio (this is the place where it’s clickable) and mention in your post with additional message “Check Out The Link In Bio”.

You’re able to have your links clickable inside Instagram Stories as well.

Another way you could use is running newsfeed Instagram Ads to promote your post which you can put in your website link and it’s clickable.

Flaw #2: All Posts In Instagram Can Be Uploaded Through Mobile Devices Only

Although this may not sound too much of a challenge, but wouldn’t it be better if the upload can be done through computer also.

For me, it’s kind of troublesome and in fact annoying every time need to transfer the photos and videos from my laptop to my mobile devices only then I able to post them.

What a turn-off…

As a plus side, the bigger screen on laptop is also easier for doing work.

How great if the posting can be done straight right from the computer itself.

Solution

It’s really possible to post directly from computer to your Instagram account. Yes, I know it’s mind blowing revelation.

No one ever mentioning this, so I hope this super ninja hacks going to be great help for you…

In your computer, open Google Chrome browser (make sure you use this). Then right click inside the browser and select “Inspect”.

Click on “Tablet” button and make sure it is turned into blue color. And you should be able to see the “Responsive” bar as well.

Now browse https://www.instagram.com and change from “Responsive” to “Galaxy S5”. Proceed to “Log In”.

Enter your Instagram account information and click “Log In”.

Right here you need to choose “Not Now” for Get the Instagram App.

You’re now successfully login. You can see that the layout is same as the one in mobile devices. Now can upload photos and videos directly from your computer by clicking the “+” button.

You’ve learned the reasons behind why you should no longer ignoring Instagram Marketing and also ninja hacks to overcome the shortcomings of the platform…

Have you started to use Instagram for driving traffic?

Do leave your comment below.

I want to hear from you about your experience.