The 5 Reasons You Should Not Ignore Online Marketing In Your Business

Let’s face it…Any business regardless is online or offline needs to have customers for making sales.

But before that can happens, the business owner must to be able to reach the market to build awareness for the business.

In the past, there were not much options available.

The possible way was through traditional marketing…

Which includes newspaper advertising, TV advertising, radio advertising, magazines advertising, flyer distribution and direct mail.

However, the existence of internet today has shaken up the grip of traditional media in the advertising arena.

Internet is a true blessing to all businesses.

Now you can leverage on it to reach unlimited potential prospects for your business.

How you can achieve that is through online marketing.

With online marketing, it means you’re going to deliver your marketing messages through online platforms.

This could be such as using Google, Youtube, Facebook, Instagram and Twitter.

The whole idea to use the proven high-traffic medias which is justified by the number of users.

So that you’re have the opportunity to have the voice of your brands and/or products be heard.

Let’s take this as a comparison, if you’re to open a physical shop, where do you choose?

I believe your logical answer would be the high-traffic of passer-by location.

Because it’s a lot easier for getting them to check out your business.

That can save you from having headaches thinking where to find customers.

If you still don’t leverage on the online marketing, you’re going to lose out real big time.

Most probably your competitors are started using various online medias for their businesses already.

Business is a survival game.

You definitely wouldn’t hope that your competitors are ahead of you while you’re still lagging behind the trend.

So if you’re wondering what the advantages are of using online marketing, I have good news for you.

I’m going to demystify them one-by-one in this blog post.

Without further ado, let’s get started…

1) Highly Targeted Audience

One of the best possible reasons you should be using online marketing is it allows you to have your ads appear to the audiences who are most likely interested in your business or product.

Those popular online platforms like Google, Facebook, Youtube, Instagram and Twitter have the capability for you to choose such parameters:

• Location
• Gender
• Interest
• Demographic

Which you want to reach specifically based on your business or product suitability.

These functions are readily available to you when you’re running paid advertising on these medias.

How cool is that?

This is going to save you a lot of money and time from reaching the audiences that are not suitable for your target market.

Why waste your resource and effort trying to convince the wrong target audience to purchase your product, right?

It’s better off spend your energy to serve those the right market that is more likely ended being your customers.

You’ll never have these kind of privilege with traditional marketing channels.

2) Cheaper Advertising Cost

It is the true game changer in the world of advertising.

In the traditional marketing, you’re required to fork up a lump sum of money even before the advertising activity starts.

This is clearly a big challenge for many businesses especially those small to medium types which don’t have large budget to spend.

But now it is not the case anymore…

With online marketing, you can merely started with just pennies.

For instance, Facebook Advertising gives you the privilege to start with a minimum $5 dollar per day budget plus no commitment of minimum days.

And you’re good to go to have your marketing message to be shown to the target audience you want.

One of the common pricing models in online marketing is CPC (Cost-Per-Click).

With this model, you’ll be charged only when there is people clicking on your advertisement.

So, you can making sure the money you spent are really for reaching people who have seen your marketing message.

Oh ya, I almost forgot to mention this…

You’ll only make payment to the platform after the advertisement is delivered.

This would help you to maintain a healthy cash flow for your business.

3) Worldwide Reach

The online platforms are having users from all around the world.

This would give you a huge advantage if you’re going to utilize them for online marketing.

Now your business is no longer limited in your country only but you can have people from other countries to know about your business and become your customers.

Wouldn’t it be nice if you can have customers from around the world?

Then you’re no longer have to worry the problem of having not enough customers to support your business.

It is definitely not possible with traditional marketing…

As the offline medias are only able to help you spread your marketing message to a particular location only, the best is also within just your country.

4) Better Control

You’re able to create your own advertisement within your fingertips without any 3rd party involvement.

You just need a computer (laptop or desktop), internet connection and an account on the online platform that you want to run online marketing.

Then you’re good to go.

You can set the duration for the advertisement to run, budget that you want to use (more budget means you can reach more audiences) and types of audiences you want to reach.

If you see that the results are not so promising, you have the control to either kill the advertisement, modify it or create a whole new one.

This is something you would never find in traditional marketing…

Whereby in most cases you have to engage 3rd party design company to create the ads creative before sending it to offline media company.

And once the materials are done and advertising activity is started, there is no way you can stop halfway.

5) Reach Back

With online marketing, another great potential is that you’re able to reach back your audiences.

You can do so either through email marketing or re-targeting advertisement.

With email marketing, you’re able to reach back those who are in your email subscription lists.

It is one of the best way to warm up your audiences from cold traffic.

Most likely cold traffic wouldn’t convert into sales right away, so there is a need that you can reach them back.

For re-targeting, one of the possible and easiest way is through Facebook Re-marketing functionality.

Which you can run Facebook advertisement to reach those who have visited your website or engaged with your Facebook page before.

Final Words On Online Marketing

Leveraging on online marketing is going to be one of the best thing you can do for your business.

You’ll realize how big the potentials are when you’ve start using it.

Don’t let another moment of hesitation preventing you from using online marketing.

The sooner you use, the better because the early bird always get the lion’s share.

If you enjoyed this post, please let me know in the comments below.