The Differences Between Personal Branding And Business Branding

 

When comes to business, branding has a very important role to play in ensuring its survival and long term sustainability.

Let me ask you a quick question, would you prefer to buy something that has brand or has no brand?

Although you might buy something has no brand occasionally, but I believe deep down in your heart you would still prefer something that has brand.

WHY???

The reason so because it has an emotional attachment to a powerful factor called “TRUST”.

When you see something that has brand, you would TRUST it faster without having second thought as compared to seeing something has no brand.

With TRUST, you feel SAFE to buy it.

For something has no brand, somehow you would feel more skeptical and need more time to be convinced over.

So if you’re in business, that’s what would happen in the eyes of your potential customers.

Let’s face it, you’re going to have difficulty to have your potential customers TRUSTING you if don’t have a brand.

And this is not going to sound good for your business because it would affect the amount of sales you can generate.

If you hope for your business to beat out the stiff competition in the market and skyrocket your sales, one key thing you need to do is building a brand.

Building a brand might not sound like an easy task but it has long-term benefits.

Brand can categorized into PERSONAL BRAND and BUSINESS BUSINESS.

There are differences between both of them and today’s post is going to walk you through about those.

 

Personal Brand

 

Building a personal brand is to create a brand using own personal name. This would position yourself as an expert or an authority in a particular field.

When you’re someone seen as an expert or an authority, people who would be more open to listen what you want to say.

With that, you’ll have more convincing power and people tend to trust you more.

This would lead you to have more sales when you’re recommending your product or business to the market.

You can literally start creating your own personal brand today without any help from 3rd-party.

There are many ways you can establish a personal brand yourself.

The easiest way is using social media as the platform for building your personal brand.

Social media is a very powerful tool to build your own fan base and connect with people worldwide.

After all, almost everyone has at least a social media account nowadays. It can be Facebook, Instagram, Twitter, Pinterest or Snapchat.

It’s rare to find someone who doesn’t use social media at all in today’s connected world.

To use social media as a personal branding tool, you need to understand that brand strategy is very important.

You should NOT spam your social media accounts with the products you’re selling all the time.

Instead, you SHOULD use your social media accounts to educate and bring values to your followers on the niche you’re in that could benefit them.

Also, the things you share on your social media accounts should be consistent with your personal brand.

When you’re doing them right, it would create a stronger emotional bonding between your personal brand and your followers.

Personal brand is very powerful, and with power, there comes responsibility.

You must be extra careful in managing your personal branding. Just a small mistake could destroy the “TRUST” from the market on your personal brand and it’s basically near to “IMPOSSIBLE” to gain it back anymore.

The key disadvantages of personal brand are since it is attached to you as a person, so you can’t sell it off if someday you don’t want in the business anymore and it’s harder to have other people to manage it for you.

 

Business Brand

 

Building a business brand is to create a brand that would represent a particular business so that the market can recognize it easily.

Business brand would take a lot more time and effort to build trust from the market compared to personal brand.

This is because there are already many business brands out there competing for attention and trust from the market.

Plus, business brand has somewhat lack of human touch, so it would be more difficult for people to connect with it emotionally.

So, the logo design and logo color for a business brand are very important for people to remember the business.

To create a really effective business brand, it would be a big challenge if you’re trying to do it yourself.

You may require the expertise of graphic designer and brand consultant to help you in this case.

Because the business brand is attached to a business rather than a person, you can sell it off someday if you’re no longer want to run the business.

 

Conclusions

 

Both personal brand and business brand are having their own strengths and weaknesses.

Personal brand works best if you’re a property agent, insurance agent, network marketer, affiliate marketer, couch or author.

Business brand works best if you’re running an E-Commerce business or company based business.