How To Find Instagram Influencers In Your Niche

 

See, let’s picture that you have a celebrity friend that is willing to promote your product to his fans. What do you think would be the responses?

It wouldn’t be a surprise to see that your celebrity friend’s fans are rushing over to get your product. You can expect to have immediate sales right away, which is something you would love to have.

That’s the power of influencer marketing.

If you have someone like that as your friend, that’s great.

However not everyone of you is going to have a celebrity friend that could help you in promoting your product.

This doesn’t mean you are helpless.

Because you’re still able to tap into the power of influencer marketing by paying a small one-time fees to an influencer to help you recommend your product to his/her fans.

One of the good platforms you can start right now is none other than Instagram.

It is having high engagement and high organic reach. You can expect to see some positive rewards for your investment in influencer marketing.

But here comes the question, “How do you find Instagram Influencers in your niche?”.

If you’re wanting to get best possible results, you should always look for influencers that are in the niche same as your business.

The reason so because you want your product to be able align with their fans.

With targeted potential customers you have, you’ll have a much higher success rate in converting them into sales.

Are you ready to have the steps of kickstarting Instagram influencer marketing outlined right in front of your eyes?

Awesome.

Let’s get going…

 

Finding Instagram Influencers

 

First of all, based on the niche your business in, you need to find Instagram Influencers that are in the same niche.

In order to do that, head over to your Instagram account. You can do this either using Instagram app in your mobile device or using web browser in your computer.

Key-in the niche of your business. For example, if you are selling hunting gears or hunting related products, then your niche is hunting and you can key it in the Instagram search box.

The results of Instagram accounts and hashtags related to the hunting would show up.

 

Now you’re one step closer of finding Instagram Influencers in your niche.

It’s time to open those Instagram accounts and hashtags to filter out those you can approach for influencer marketing.

Let’s proceed to see the “hunting_the_life” as shown in the example results list above.

Based on the information of this Instagram account, it has mentioned about DM or kik, so you can be quite certain that it allows for influencer marketing.

Next it is also having a big number of followers.

This seems like a good fit, so can proceed to contact the owner of this Instagram account to find out how much is the price.

 

If the price is within the budget, then proceed to communicate further with the owner on the arrangement on the payment and the posting of your product.

But how about if you encounter Instagram account that is having big followers but do not mention DM or Kik or provide the contact details?

In this case, you can’t really sure whether it allows for influencer marketing or not.

You still can try your luck to message the owner in Instagram asking if he/she provides influencer marketing in this particular account.

If the answer comes back with a “YES”, then you can proceed to ask for the price and the posting arrangement.

Here is the thing to note though, not every one you messaged you’ll receive the reply.

So you should send message to a few Instagram accounts in order to get some responses.

With the responses and information you get, then you can decide which one to go for influencer marketing.