Case Studies | Are Fitness & Fat Loss Good Niches To Start As Business?

 

Selecting the correct niche to start as a business is very important so that you can remain profitable for a long-term.

Certain niches only can last for a very short time and dies off very quickly. This kind of niches are trend based which they have demand only when there is a popular trend but would faded very soon when the trend dies.

A good example would be fidget spinner. It was having high demand for a very short time only but the demand dies off quickly thereafter.

Running a business in trend-based niche would put yourself in a very risky situation. You may find yourself suddenly out of profit when the products you’re selling no longer having market demand.

So, you want to have a business that is in evergreen niche.

Evergreen niche is the niche that having demand forever and wouldn’t be affected by the trend. Therefore, you can rest assured that your products would continue to have market demand and generate profits for your business.

Fitness and fat loss are belongs to trend-based niche or evergreen niche?

Let’s examine on that…

People always want to look fit and slim. The truth is no one wants to be in bad shape. Therefore, people are constantly looking for products/services that can help them to lose weight or build up a good body shape.

And the demand wouldn’t dies off because regardless yesterday, today or 10 years to come, people want to enhance their appearance.

Even during bad economy, people are still willing to spend money on fitness and fat loss products/services just to look physically great.

Therefore, fitness and fat loss are in evergreen niche and have long-term sustainability.

Now let’s go into a deeper analysis using market research tool on the demand for fitness and fat loss.

 

Google Keyword Planner

 

Google Keyword Planner is a tool to check the average searches in a month for a particular keyword/term inside Google search engine. The searches means how many times people were searching for that keyword/term using Google.

Based on the keyword “Fitness”, it shows that there are 1M-10M average monthly searches from worldwide. That is a staggering amount and it means people in the whole world are constantly searching for “Fitness” because they want to be fit.

The results also shows that people are constantly searching for other keywords/terms related to “Fitness” such as “Gym Workout”, “Workout Plans” and many more as well.

 

Based on the keyword “Fat Loss”, it shows that there are 10k-100k average monthly searches from worldwide. That is a huge amount and it means people in the whole world are constantly searching for “Fat Loss” because they want to shed off the extra fat from their body.

The results also shows that people are constantly searching for other keywords/terms related to “Fat Loss” such as “Weight Loss”, “Diet Plan”, “How To Lose Belly Fat” and many more as well.

 

Google Trends

 

Google Trend is a tool to analyze the interest of certain search term over time whereby the results would be shown in the graph form.

Based on the search term “Fitness”, the graph shows that interest over time still pretty stable and consistent.

 

Based on the search term “Fat Loss”, the graph shows that interest over time still pretty stable and consistent.

 

Conclusion

 

Data don’t lie. The results from the both research tools, Google Keyword Planner and Google Trends shown that “Fitness” and “Fat Loss” and having huge demand from worldwide and the interest remain stable over time.

Thus, if you’re selling products related to “Fitness” or “Fat Loss”, you can have a sustainable business.