Why You Should Use Google Tag Manager To Supercharge Your Business

 

Google Tag Manager is a special tag management system created by Google which you can use for free to handle remarketing code and analytics in your website.

It works as a one-stop-centre where you can have the remarketing codes from various advertising platforms in one place.

To supercharge your business, it is important to have remarketing code available inside your website.

Without it, you are not going to have the ability to reach back those visitors who have visited your website before.

Usually people just don’t buy when they first time landed on your website.

So you need to reach them back for second time, third time and so forth to build build up their interest and desire.

If you have remarketing code ready inside your website, then you can run remarketing ads to reach your website visitors back.

The most common and widely used remarketing code would be Facebook retargeting pixel. It allows you reach your website visitors back using Facebook remarketing ads.

Having Facebook retargeting pixel alone would help you to have some increase in your sales conversion but you should not just stop there.

You should use more than 1 advertising platform for remarketing ads to increase your sales conversion even further.

The examples of other advertising platforms you can use to create remarketing ads are Google, Yahoo Gemini and Perfect Audience.

Before you can do this, you need to include the remarketing code from advertising platforms you want to use or plan to use into your website.

Putting remarketing code from various advertising platforms into your website can be really tedious job.

And there is a possibility you could make mistake and this might affects your website functionality.

There is a better way to do this which is using Google Tag Manager.

 

Benefits Of Google Tag Manager

 

With Google Tag Manager, you just need to setup it once with your website.

After that, you don’t need to mess with your website anymore for remarketing code implementation.

You would just need to add the remarketing code into your Google Tag Manager account instead of your website.

This would prevent you from making mistake with your website that could jeopardize its functionality.

Also, lesser codes in your website means it would have a faster loading speed.

Now you can easily add and remove any remarketing code from different advertising platforms all by using Google Tag Manager.

Thus, you have the capability of reaching back your website visitors from various channels to increase your sales conversion.

Besides that, you can also add Google Analytics into your Google Tag Manager.

This would help you to understand how is your website performance and the quality of your traffic sources.

Having this data can help you to improve on your website and make decision which traffic sources to focus on.

 

Conclusion

 

If you wish to increase your sales conversion with many folds, you should be using remarketing ads from multiple advertising platforms.

Google Tag Manager is a very helpful tool to give you an easy management of multiple remarketing codes. So don’t neglect having Google Tag Manager in your website.