Email List Building Is Important For Your Business – 6 Top Reasons

“Building an email list is important for your business”, have you heard this statement before?

Most marketers have emphasize the importance of this many many times before.

I believe the chances you have encountered this statement are not slim.

But if you have not heard it before, I want to reiterate that it is probably the most important part in your business for long-term sustainability and growth.

Email list building is not just applicable for affiliate marketing business only but should be also fully utilized for any other kind of businesses…

…Such as E-Commerce, Couching, Consulting, Blogging and even for offline business.

This list mentioned here is referring your email subscribers.

The number of email subscribers you owned would have the direct impact on your business health. The more you have, the more profitable your business would be.

With that being said, you should be focusing on building your email list.

Hold on…You might be wondering how to build email list, right?

You can use the services like Getresponse or Aweber for this purpose.

There are many others more in the market but these 2 are the ones having good reputation and can integrate easily with website platforms such as WordPress and Shopify.

That’s the reason why both of them worth mentioning here so you could literally put subscription form on your website fast and easy.

By just copy and paste some simple code without messing up the technical part.

Today I’m going to bring you through the journey of discovering the importance of email list building…

…so you could appreciate and utilize it in your business.

Ready to hop in the exciting journey?

Great…

Let’s get started.

1) Increase Customer Lifetime Value (LTV)

Having repeat customers to buy from you again is much more easier than finding new customers that are indecisive.

The main reason being so is because those who bought from you before have the experience of dealing with you and and have greater trust on your business.

This is turn eliminate their hesitation to buy from you again.

Thus, you should never ever neglect those old customers who have supported your business before.

Because you’ll be surprised how much more money you can make from each customer just by reaching out to them again compared to having a one-time buyer.

With that being said, you must have a channel whereby you can utilize it to reach back your existing customers for new products or offers.

The most effective way would be none other than through your email list.

By just sending out regular newsletters to your email list, you can expect some of your previous customers are going to pick up your new offers.

Without too much effort involved to convince them to take the purchase decisions.

See how you can increase your Customer Lifetime Value (LTV) by just having email list.

Is it cool or what?

If you don’t think so, then I really don’t know what else would.

2) Turning Cold Traffic Into Hot Traffic

Although you may hope you can get instant sales from running online ads to your website or business, most likely you’ll be disappointed.

In the past, it works extremely well by just directing the cold traffic to your offer and conversion would happen easily.

Because not much people know how to run online ads back then, so the competition was extremely low.

But today things have changed tremendously in the marketing arena.

Now almost everyone can run ads online – even your neighbor next door probably know how to do it as well.

So the current competition is at sky-high level and needless to say the cold traffic audiences are bombarded with too many ads everyday.

This have caused them to have ads blindness or short attention span.

Because of this shortcomings, most audiences from cold traffic would not give you any sales the first time they encountered you.

You must do a better job by turning your cold traffic into hot traffic…

So that they have the chance to know you or your business in depth before they’re ready to be your customers.

With that being said, cold traffic don’t bring you cash. Only hot traffic brings you cash.

Statistic shows that most people would only buy from you after hearing your brand for at least 7 times or more.

What does this means?

Having a email list is important for this purpose because it allows you to reach back your cold traffic as many times as you want to warm them up.

3) Low Marketing Cost With Email List

One of the most important things in business is marketing and it is inevitable.

You can’t really build an effective and profitable business without having it properly in place.

Marketing is the engine behind any business.

So neglecting it is a big NO NO.

When you’re running marketing such as paid ads, there are costs involved for your business or product message to be out there.

While you cannot avoid the costs of marketing, but you can aim to reduce the amount money you’re going to spend for marketing.

The possible way to achieve marketing that is low cost but yet effective is through building email list.

With email list, you can reach your subscribers back with new product offerings without just relying on paid ads anymore.

This is turn would bring down the amount of costs you need to spend.

If you’re using email marketing platform like Getresponse or Aweber, you just need to pay a fixed monthly fees for the number of subscribers you have.

And you’re able to send as many emails as you like to your subscribers without additional costs after that.

You might asked this question, “First I Need To Have Traffic To My Website For Building My Email List, Right?”

Yes, you’re right.

You’ll might still need run paid ads to get initial traffic to your website to build up your subscribers.

But over times, when your list gets build up, you can relinquish the dependency on paid ads.

Let’s think about this scenario – What if you don’t focus on building your email list?

You need to keep on relying on paid ads forever for getting traffic and sales to your business and your cost would increase as well.

4) Building A Brand That Is Trustable

People often buy from brands that they trusted and willing to pay more in most cases.

So if your business brand is perceived as trustable, you’re going to get the extra boost to your business.

Which giving you the competitive advantage over your competitors.

This may sounds cool but how to achieve this?

I’m glad if you have this question in mind.

With the email list of subscribers you have, you can be emailing them not just purely offers only but also valuable contents that relate to the target market you’re serving.

By adding value to your subscribers constantly, you’re going to position you and your business uniquely in the their mind.

They’ll view you as someone who is expert/authority in the niche and not someone who is sales-y.

People love to receive value rather than to be sold to.

If you can achieve this, congratulations.

Because this means you have successfully established as a trusted brand in their mind.

They’ll be more than happy to receive your future emails.

And most importantly they’ll be more receptive towards your product recommendation and buy from you.

5) Have Control With Email List

One of the criteria that’s going to decide your business stability is how much control you have.

As mentioned previously, marketing is an integral part of your business.

Online platforms such Facebook and Google can really be effective in bringing a lot of traffic to your business via paid ads.

But unfortunately, they have a big shortcoming – Which these platforms are changing their algorithms too frequently.

That would put your business in a jeopardize mode.

Because the ads you’re running well today might stop working well the very next day.

And not to mention your ads account might be suspended as well due to their changes in rules and regulations.

Have you seen what I’m trying to say here?

It is risky if you’re relying solely on these online platforms for traffic because you have no control over them whatsoever.

A smart way to safeguard your business interest is to build your email list.

This is probably the source of traffic that you can have full control on it because the subscribers are belong to you.

6) Open Rate

If your message don’t get opened by your recipients, it is rendered useless.

So the communication medium you use must be in such a way that people would open and read your contents.

Good news is email is not just an effective marketing channel but also effective as communication medium.

Although email has been existed for more than decades, it is still quite reliable until now.

People do open and read their emails.

The market still prefer to have promotional message to be landed in their email inbox rather than other communication channels such as SMS or Whatsapp.

So with that, email is consider having good open rate.

Conclusion On Email List Building

You have seen so far the real benefits what building email list has to offer for your business.

So, don’t waste another moment of running your business without this strategy on hand.

It does take time to build subscribers but the efforts are totally worth in the long term.

I hope you’ve found value on this post.

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