Which Type Of Content Marketing You Should Use – Video Or Written?

 

Content marketing is one of most powerful ways you can leverage on in the field of marketing.

It allows you to build awareness in the market as well as instill trust in your future customers.

People would have less resistance when they come across a content piece compared to a sale page.

Content is your best bet to get people knowing about your business or product in a non-intimidating way.

Your customers would take action to buy only when they know, like and trust you and your business.

With that being said, your content marketing is going to help you build up these important factors.

You can use content marketing as the top layer of your value-based marketing funnel.

A value-based marketing funnel is the one that focusing in bringing value to the potential customers upfront rather than demanding sales right away.

The content you create should be one that is valuable that can bring positive impact to those who consume it.

Your content piece is going to be the first point of contact between your business and your potential customers.

Contents can be categorized into video-based or written-based.

So, which one you should be producing?

A quick answer to this would be both.

The reason is both types are having their own sets of benefits and you’re going to gain maximum potentials if you use both of them.

In this blog post, you’re going to see the different benefits offered by video content as well as written content.

 

Benefits Of Video Content

 

i) Catch Attention

It is undeniably that video content can catch attention of the people much more easily.

This is due to the fact that human’s eyes are more alert towards moving things.

So, you can expect more people to watch your video attentively when they encounter it.

 

ii) Free Traffic From Youtube

When you have a video, you can upload it to Youtube and stand the great opportunity of driving free traffic to it.

Youtube is the second largest search engine in the world, just barely behind Google.

Not only that, the competition there is still not too fierce yet.

This means your video still can rank high in Youtube search results by targeting the right keywords and enjoy truckload of free traffics.

 

iii) Cheaper Video Ads Cost

Instead of just relying on free traffic, you can supercharge your video reach even greater with video ads.

The good news is you can run video ads with very cheap costs compared to other types of ads.

This means you can reach more people with lesser money spent.

 

iv) Better Experience

Most people would enjoy watching video because it gives a better and enjoyable experience.

Video allows them to absorb the things presented much more easier.

Thus, they can understand and remember better with video content.

 

Benefits Of Written Content

 

 

i) Better Control

With written content, you can create your own blog website without relying on other 3rd party platforms.

This would give you a virtual asset that can last you a lifetime without worrying other 3rd party platforms shutting you down one day with no apparent reason.

So you can have peace of mind with the content you have.

 

ii) Free Traffic From SEO

Your written content stands a chance to get free traffic from SEO.

This is not limited to Google only but also to other search engines as well such as Bing and Yahoo.

It is possible when you produce content that is targeting keywords with low competition but high searches volume.

 

iii) Supercharge With SEM

Instead of solely relying for free traffic from search engine to your written content, you can also leverage on the paid traffic from search engine.

This is possible with SEM – Search Engine Marketing.

SEM would give your content a higher position than other organic search results in the search engine based on the keywords you’re bidding for.

 

iv) More Traffic Sources

One cool thing about written content is that you have various multiple sources of underused traffic you can leverage on.

If you have at least a book published in Amazon Kindle Direct Publishing, or actively participate in forum discussion board such as Reddit, you can drive traffic back to your content piece in your blog.

As many of these platforms are words-driven based, you can quite confidence the readers there would resonate well with your written content.

 

v) Easy To Glance Through

As written content is in the static mode, it is easy to glance through the words and know the key points.

It takes lesser time to consume the content.

It’s easy for readers to find back the sentence or paragraph where they stopped when they need to resume back their reading.

 

Conclusion

 

There is no clear indication of video content or written content is better because both are having their own strengths and benefits.

So to have maximum positive impact to your business, it is better to use both of them in your content marketing arsenal.