Website Is Dead For Business? Here’s The 7 Good Reasons Why Not

Is website really dead nowadays? This is the topic we’re going to discuss about today.

I know there are a lot of negative voices saying that website is dead and you can’t rely on it anymore.

People are suggesting that using mobile apps as the “new website” or having Facebook page as the “minisite”.

Definitely, these platforms are great and have their own strengths but should not be seen as the replacements for website.

Instead, they should be used in addition to the website to gain the unparalleled advantages.

Saying that website is dead is kind of overstatement, in my humble opinion.

If website is really dead, then why there are still a lot of the people spending so much effort to create their websites?

The reason is simple, website is not dead entirely.

Of course, if you’re trying to create a website to make money from Google Adsense, then maybe it wouldn’t work too well nowadays.

This is because you must be able to rank your website high organically in search results first and it’s not easy to do that anymore in today’s world.

Especially when there are a lot of websites are competing for the top position and also the strict rules by Google.

But there are still many other ways you can use website for good.

So, today I’m going to show you why website is not really dead and how you make best out of it.

 

1) Branding

 

 

Website can be a very powerful branding tool for your business.

Although you can achieve that with social media, but website can inspire long-lasting impression.

When people see that you’re having a website, naturally they tend to see you as a more serious brand.

Because you take the effort to go extra miles to create a website.

With a website, you can put in a lot of information about yourself and your business which is more harder to do with social media.

Therefore, people who visit your website can really learn more about you and your business at a deeper level.

Also, website gives you a lot of creativity spaces.

You can use those flexibility to create the design feel you want people to resonate with your brand.

 

2) Bridge Page

 

 

Instead of sending traffic or people directly to a sales page or product page which is more than often doesn’t convert well, a better solution is to send them to your website which act as the bridge page.

And only then using the bridge page to send people over to the sales page or product page.

The idea is to use your website to re-purpose the contents in the sales page or product page with your own words.

Which you can do so with either by writing your own valuable contents, reviews or providing extra bonuses.

In this way, you can have better chances to capture the interest of your potential customers.

Because now you’re making the common products which are sold by many others more unique in your own voice.

Besides that, it is very tough for your paid ads to be approved (using Google or Facebook) if the destination is the affiliate link of a sales page.

But if you’re using your website as a bridge page, it’s easier for your paid ads to get approved.

 

3) Have Control

 

 

Having control is one of the key components to long-term sustainable business.

Obviously, you don’t want to spend time building something that you have little to no control over it.

Because you don’t want the thing you’ve painstakingly built suddenly disappeared.

One cool thing about having a website is that you’re going to have full control over it.

Your website is going to last many years to come as long as you use a reputable web hosting company and keep your web hosting plus domain subscriptions active.

No one can shut your website down except if you’re breaking the law.

Besides that, you can create a backup for your website easily when you’re using a cPanel based web hosting.

The backup would allow you to restore your website to full working condition if there is unfortunate event happened to your website.

Not only that, you can use the backup files for migrating your website to another web hosting company easily.

 

4) Free Traffic

 

 

A website provides you the opportunity to get free traffic from not just one platform but multiple sources.

When comes to free traffic source for website, most people would mention Search Engine Optimization or SEO.

Yes, SEO is definitely one of free traffic method you can leverage for your website.

But that’s not the only way you can tap into free traffic.

For instance, you can share your website to your social media channels and you’ll get free traffic instantly.

And when your circle of friends in the social media channels share it again, you’ll gain additional free traffic again.

Another good way you can get free traffic to your website is through forum.

Just join a forum related to your website niche and be an active member of that forum.

Most forums allow you to include your website link in the signature part.

Keep sharing valuable advice and feedback on the forum to get people to know you.

When people in the forum click on your signature part to check your website out, you’ll get free traffic.

 

5) Email List Building

 

 

You’ve probably heard that the money is in the list.

Yes, that’s right. Your email list is the database of potential customers who might contribute to your business future profits.

It’s one of the most important assets for your business.

By having email list, you can keep in touch with your subscribers which could be your potential future customers.

By updating them with your latest news, new offers or contents.

You can build your email list by having an email subscription form on your content-driven website.

This gives your website visitors the opportunity to become your subscribers to receive your free bonus or updates.

 

6) Content Marketing

 

 

Content is the king and you should not avoid this fact.

With content, you’ll stand a better chance in convincing your potential customers into buying your products.

Providing valuable contents would be a more subtle way of marketing your products.

As a matter of fact, people like to buy…..but they just don’t like to be sold to.

So if you’re showing your potential customers the product page directly right out of the gate, most of them would just simply ignore it.

But if it is a content page, that’s a whole different story.

Most people will spend time reading the content to know what it is all about.

When you have structured your content right, you can tune your website visitors “interest” into desire of getting your product.

Website allows you to create as many contents as you want.

And website gives you the flexibility to present your contents either in words or videos or combinations of both.

 

7) Expert / Authority

 

Having a website allows you to position yourself as an expert or an authority in your industry.

If you’re seen as someone that is an expert or an authority, it helps to bring positive impact to your business.

People would be less doubtful about the product you’re selling.

The reason is because they have higher trust on someone who is an expert or an authority.

So you’ll gain the advantage of getting sales for your product much more easier.

 

Conclusions

 

I believe that right now you can see how much are the benefits a website can do for your business.

If you don’t have website yet, start creating one and reap the huge benefits out of it.

But if you’re already having one, let’s use it to the maximum potentials for your business.