Influencer Marketing – Top 5 Reasons Why You Should Use In Your Business

 

Influencer marketing is not something new that exists only in today’s world but actually has existed since many decades ago.

The usual one is you would see the celebrities are promoting new product launches in the TV – that is a form of influencer marketing.

Have you wondering why this method of marketing can last so long after many decades and businesses still using it till now?

The answer is simple as this…

Because it works wonder to businesses.

If influencer marketing doesn’t bring in any benefits, do you think businesses would still continue dumping money into it?

Hmmm…I bet no.

What is influencer marketing?

It is a branch of marketing leveraging on people who has influence over the large audience to promote a brand or business.

By using influencer marketing, you’re having the opportunity to tap into the fans or followers of the influencers for your product offerings.

You might be wondering right now if this is going to cost you a lot of money.

If you’re using the traditional media for influencer marketing, yes, you’re going to need a hell lots of money for it.

But thankfully, due to internet and social media platforms, you can now implement influencer marketing easily without costing you a bomb.

With social media influencer, it has very low entry price as compared to finding a celebrity for endorsement.

So, you don’t have to be THE BIG BOYS anymore for enjoying the benefits of influencer marketing in your business.

Let’s hold your breath and keep the excitement going because I’m going to show you the benefits of this strategy in a short while.

 

Add Credibility To Your Business

When you see that a celebrity or influencer is promoting a product, you would be naturally have higher confidence towards the product, wouldn’t you?

For me… that is a big YES.

Because our mind is positioned to believe that when someone famous is willing to promote a particular product, it must be something good.

There is a transfer of TRUST to the product from the influencer without we realizing it consciously.

This is going to work the same way for your business if you’re using influencer marketing.

You can expect a big BOOST to your business.

When the market see that even influencer also promoting your product, they’re are more likely to give your product a try.

 

Tapping Into Warm Audience Market

Rather than tapping into cold audience, you’re now having the opportunity to tap into warm audience with influencer marketing.

If you’re just reaching out to the cold audience, it’s going to be hard for your business to generate immediate sales.

The reason so because cold audience don’t ever know about your brand and unsure if they should trust your business or not.

Therefore, they would rather keep themselves safe by not purchasing your product.

However, with warm audience is different.

They are more receptive and more likely to be your customers.

With influencer marketing, you can have your product seen by the huge followers or fans of the influencer.

 

Selling Without Being Pushy

Nobody love to be sold or being pushed to buy something. Neither you nor me.

Can you remember the last time when someone trying to approach you to buy something?

Do you like the feeling? I bet you don’t like that kind of feeling.

This is the same when comes to your business.

You don’t want to piss off people but should attract them closer to your business instead.

With influencer marketing, you don’t directly trying to sell your product to your future customers.

Because you’re leveraging on the big influence of the influencer to recommend your product to the market.

Now you’re going to have customers chasing after your product rather you chasing after them.

 

Reduce Ad Cost Spent

If you’re running online advertising, most of the time you have to spend a lot of money before you can drill down the perfect audience for your business.

Means you could spent a lot money in ads even before you can see the Return On Investment (ROI).

Also by nature, people tend to dislike advertisement displaying in front of them. This means the effectiveness of the ad would be low and this contributes to a higher ad cost.

However, with influencer marketing, you can get the right audience right of the gate without burning away money in researching.

What you need to do is just find influencer in the same specific niche (for example health, beauty, fitness) as your business.

You can expect that followers of the influencer would be interested in your product as well. You’ll have a highly targeted audience with influencer marketing.

 

Increase Business Branding

Most people are excited with the things share by the influencer they are following.

They pay attention to every single thing posted by the influencer.

When you have your product shared by an influencer, you’re not just getting the benefits of having a lot of eye balls to your product but more than that.

You can expect the long lasting impression for your product and brand name in the influencer’s followers mind.

This is going to increase your business branding.

The next time when these followers see your product or your brand somewhere else, they can recognize your business easily.

 

How To Find Influencers?

Now you’ve seen the 5 benefits listed above of using influencer marketing to your business, you might be very excited to start.

But wait!!!

There is a BIG QUESTION we still not yet cover – “How To Find Influencers?”

So now we’re going over to that right now.

You can find influencers in different niches from social media platforms such as Youtube, Twitter and Instagram. They are often known as social media influencer.

Social media influencer in these platforms can be easily identified with huge number of followers (more than 10,000) and would provide their contact details for collaboration or sponsorship.

The price range is different based on how many followers influencers are having.

The more followers they have, the more expensive it would be. As a start, you can start with influencer that is within your budget.

 

Summary Of Influencer Marketing

Influencer marketing is a powerful method to give your business a boost.

By leveraging on the influencer marketing strategy, you’ll reap a lot of rewards when compared to just purely running online advertising.

There is high audience engagement when you’re using someone that is famous and having big number of followers to share about your product.

Best of all, you can find Twitter influencers, Youtube influencers or Instagram influencers that fit in your budget to kickstart your campaign.

That’s all for today. If you found you’ve learnt something from this post, feel free to share this post. Also, you can leave your comment below too 🙂