7 Reasons Why Blogging Is Essential For The Survival Of Your Business?

Blogging is not something easy to many people because it involves a lot of writing and turning ideas into words.

It’s kind of daunting task and time consuming.

This is the fear that caused many people are not willing to blog in the first place.

However, by simply avoiding blogging is not going to do any good for your business.

Yes…It’s going to be super overwhelming and challenging when you just got started in the blogging field.

I can totally understand that kind of feeling because that was exactly how I felt when I first started my journey in writing blog.

It was a huge challenge to me – I was not good at writing and have no ideas what to write.

Each time when I was about to blog, writer’s block kicked in and I would stared at my laptop screen long enough before I knew what to write.

In the beginning, to write a blog post, it would took me 3 days just to finish it.

But I just do it anyway…

As time goes by, now I’m able to write finish a blog post within 1 day.

That’s some kind of achievement for me.

The more I write, the better I’m getting at it.

If I gave up blogging in the first place, I wouldn’t be still around writing blog until now and the collection of my blog posts wouldn’t exist too.

Now actually I’m quite enjoying writing blog – To share my thoughts and knowledge with my readers.

Unless you take action to start blogging, you’ll never have the chance to see your own writing masterpiece.

Once you’ve overcome the fear of blogging, you’ll find it is not as scary as it was initially thought.

In today’s post, I’m going to show you why blogging is important for your business survival and I hope to motivate you starting one (if you don’t have) after seeing the importance.

i) Building Trust

People only buy from you when they trust you or your business enough.

Trust is a “strong” word.

It is something that cannot be demanded but must be earned and built upon – Often it takes long time too.

If you cannot inspire enough trust to the market, very likely you’ll have a lot of prospects but very little paying customers.

Only the paying customers would generate profits for your business.

If you’re looking into building a long-term sustainable business, your initial goal should be building trust.

Most people would start to trust someone or a brand with an average of 4 to 8 touchpoints (at least).

Blogging is almost the best possible way you can build and gain trust from your prospects.

Having a blog allows your prospects have a good reasons come back to your site reading what you want to share even though they’re not ready to be your customers yet.

This is the best chance for them to know you or your brand in a non-salesy way.

When you’ve provided great values in your blog, your prospects would love to hear from you again on your latest updates.

Over time, they are going to be accustomed towards you or your brand.

Eventually, after the trust barrier has been lifted up, your prospects would have less hesitancy to be your customer.

ii) Building Authority

These 2 groups of people – the celebrity and the authority are the ones that can command sales whole lot more easier.

This is the obvious reason why many businesses are willing to pay huge sum of money to celebrities for endorsing and promoting their products.

These businesses know that they can make many folds back from their investment.

The celebrities’ followers are more likely to buy the products recommended by their idols.

While you may not able be a celebrity, you can in fact be an authority.

This is achievable through blogging.

By writing blog regularly on the topic related to the business niche you’re in, you’ll be able to position yourself as an expert in that field.

Your blog posts are going to serve as the go-to place for your readers to look for answers and solutions.

Because your readers see you as an authority in the niche market you’re serving, they’re more likely want to buy the product recommendations from you.

iii) Building Email List

Building an email list is one of the goals you should have in mind when you’re running a business.

It’s going to be the greatest and valuable asset that would help your business in the long run.

By having email list, you don’t have to depend solely on cold traffic such as from Facebook, Google or other social medias to get visibility to your business.

More than often, too heavily depending on those 3rd party internet platforms for traffic is not a good idea.

Because based on history, they’re constantly making algorithm changes to their system and most of the time is a bad news to you and me.

The changes often means the organic visibility for your business from these platforms are going to be reduced significantly.

Not just that, even the costs of paid ads on these platforms are keep increasing over time.

In other words, getting external traffic is going to be much harder each day.

But with email list, it is your own possession and you have ultimate control over it.

By having a blog, you can effectively build a loyal list of email subscribers by offering free newsletter/ebook sign-up.

iv) Remarketing

Because a blog is a site wholly owned by you, you can privilege to implement remarketing from Facebook or Google.

Remarketing is a good strategy to warm up the the visitors who have visited your blog from cold traffic.

Cold traffic are the audiences who visiting your blog or website for the first and didn’t know you or your brand before that.

So it is unlikely they’ll end up being your customers immediately.

But if you have a blog and place remarketing code (when you have implemented it), you can have better chance to reach your visitors back.

You’re able to do so by running remarketing ads from either Facebook or Google to show your latest blog posts or a special deal dedicated only to your blog visitors.

Remarketing often results in increase sales for businesses who implement it.

v) Viral Share

By blogging, you can place social sharing buttons (such as Facebook, Google+, Twitter, Pinterest) on each of your blog post.

This can be implemented by adding “Add This” tool to your website.

When your blog post contains valuable contents that you readers feel is very helpful, they’re often more than happy to share it with the people around in their social circles.

This process would then get the chance to repeat itself.

Because of this viral share, you’re going to benefits a lot from it.

You’ll get extra free traffic without you doing anything else apart from writing valuable contents.

This in turn would get you or your brand greater exposure.

Which finally can lead you to have greater sales.

vi) SEO

By blogging, you would have a better chance to have your site to be ranked organically in Google search results.

This in turn would give you or your business extra traffic and visibility.

Although SEO is synonymous to a mission impossible in nowadays traffic generation strategy, but it doesn’t mean you should ignore it completely.

You still should try your best to get SEO traffic.

Having a blog is a good fit for this purpose.

Google loves site that are packed with valuable contents and are updated regularly.

In other words, Google loves a blog site because it fulfills the criteria mentioned above.

Not only that, your blog could attract other bloggers to link back to your website when you have great contents.

This would create additional backlinks to your blog site and Google would pick this up as a positive signal.

It is another important factor Google looking for SEO ranking.

vii) Content Recycling

Social media is one of the place people cannot afford not to hang out.

So if you want to build your business awareness, make sure it is available on the social medias as well.

But you can’t just start an account in each of the social medias and leave them hanging there without any contents.

You’ll need to furnish them with regular contents as well.

When you have a blog in place already, you don’t have to headache thinking about what to post on the social media accounts you’ve created.

You can just take the bite size contents from your blog and post them in your social medias.

Or you can take your blog post link and share it in your social medias with some descriptions.

Please SHARE today’s blog post if you find it is useful and leave your comment below 🙂