The Benefits Of Amazon Advertising Compared To Other Paid Advertising Platforms

 

Want to know what are the benefits of Amazon advertising compared to other paid advertising such as Google Ads and Facebook Ads?

This is something very important for you to know especially if you are still on the fence whether or not to use it.

First of all, what is Amazon advertising?

Amazon advertising is a self-service ad solutions to help you find, attract, and engage millions of Amazon customers.

In other words, it helps you to increase the visibility of the products you are selling in Amazon marketplace.

It was formerly known as a Amazon Marketing Services or AMS in short.

In this blog post, we are going to zoom in the lenses to help you see what are the benefits of it.

So you would have no more doubts or fears about this advertising platform after this.

Are you ready for an eye-opening session?

Without further ado, let’s get into the meats of today’s post…

 

Top 4 Benefits Of Amazon Advertising

 

i) Easy And Fast Setup

 

If you are looking to have some complicated and overwhelming steps to setup your ad, then this would disappoint you.

The reason is because it has clean interface and simple steps compared to other advertising platforms.

If you love simplicity and want to get started fast,  then this is a good news for you.

You can literally have your ad setup in few minutes as long as you have the winning keywords to target on your hands ready.

 

ii) Cost

 

The cost of running Amazon advertising usually less than other paid advertising services such Google Ads or Facebook Ads.

With lower ad spends, you are able to reach more people and thus more visibility to your products in Amazon.

This is turn would give you more sales and more profits into your pocket.

Don’t you love making more money with less spending on ad?

 

iii) Higher Conversion Rate

 

With Amazon advertising, you are able to reach the previous buyers of products in Amazon.

So you can expect that they would buy other products available in Amazon again.

By having the right offer and targeting the right audience, those sales might come to you.

Thus, you would have a high conversion rate as you are now tapping into the ecosystem of buyers traffic.

 

iv) Better Product Ranking

 

When you bring sales to your products through Amazon advertising, something more significant is happening behind the scene.

Your products are now going to have better ranking in the Amazon search results page.

Having better ranking gives you long-term benefit whereby your products would get extra visibility from the organic search results.

Thus, you are going to generate more sales not just from your ad but also from the free organic traffic.

 

Conclusion

 

Hopefully this simple but sharp to the point post is successful in eliminating your doubts or fears about Amazon advertising.

Try it out and make some tweak from time to time to improve upon your results.

You would get better after few rounds of running it.